Site|RSA Brand Guidelines
    Approved 2026-09
    Source of Truth — All RSA Creative

    Righteous Strategic Advisory Group LLC

    “Education first. Strategy second. Products last.”

    The single source of truth for all RSA Insurance creative. Share with any team member, designer, or partner producing work on behalf of Righteous Strategic Advisory Group LLC.

    1. Brand Anchor

    Every recommendation traces back to: Education first. Strategy second. Products last.

    Business name: Righteous Strategic Advisory Group LLC

    Visual shorthand: RSA

    2. Brand Personality

    Polished. Warm. Clear. Credible. Human. Education-first. Approachable.

    Lead with education. Use plain, human, down-to-earth language.
    No pressure, urgency tricks, or call-center language.

    3. Identity — Shield-Butterfly

    70% Shield · 30% Butterfly

    The RSA mark is a shield-butterfly: a shield that contains a butterfly. The shield communicates protection and structure; the butterfly communicates life, growth, and transition. Use approved artwork only — do not regenerate, redesign, or substitute the logo.

    Primary Mark: Contained-WingDefault
    Primary Mark: Contained-Wing

    Wings are fully inside the shield. The default mark used on all standard surfaces — headers, footers, forms, email stationery, and business materials.

    Hero Signature: Extended-WingHero / Motion
    Hero Signature: Extended-Wing

    Wings extend beyond the shield. Reserved for hero moments, motion signature reveals, and signature placements where a more expressive, life-forward gesture is appropriate.

    Transparent MarkVersatile
    Transparent Mark

    Transparent-background mark for placement on light or photographic surfaces where a solid background would clash. Maintain contrast and clear space.

    Hard Exclusions

    No “RSA” or “Insurance” lettering inside the mark · No antennae on the butterfly · No chrome or bright-gold treatment · Do not regenerate or substitute artwork.

    4. Approved Motion Signature

    For motion-capable media, use the approved RSA motion signature — do not invent new animation. Plays once. Do not loop continuously.

    1

    Stationary Shield

    Outer shield remains stationary throughout.

    2

    Wings Close

    Butterfly wings close smoothly once.

    3

    Brief Reveal

    Closed wings briefly reveal the approved RSA identity signature.

    4

    Wings Reopen

    Wings open back into their protective stance.

    5

    Mark Settles

    Plays once on entry — never loops continuously.

    5. Color Palette

    Navy leads. Cream softens. Gold elevates. Teal adds life. Do not introduce colors outside this palette.

    Navy#24364D
    Leads — primary surfaces, headings, structure
    Dark Teal#0F4C5C
    Adds life — depth, gradients, accents
    Warm Cream#F7F1E6
    Softens — page backgrounds, calm canvas
    Muted Gold#C6A15B
    Elevates — fine accents, dividers, emphasis
    Soft Gold#D8B76A
    Elevates — lighter gold highlights
    Body Gray#4B5563
    Functional copy, secondary text
    White#FFFFFF
    Cards, inputs, clean contrast

    6. Typography

    Aa

    Playfair Display

    Headings, titles, hero text, brand moments

    Aa

    Open Sans

    Body text, labels, inputs, UI, instructions

    Do not substitute fonts. Maintain clear hierarchy.

    7. Voice & Messaging

    Education-first, low-pressure, conversational. Simple, human, warm but professional and down to earth.

    Never use: “qualify,” “best policy,” “guaranteed approval,” “guaranteed results,” “instant coverage,” “investment” (for life insurance), or language implying an application, recommendation, or guarantee.

    Founder | Licensed Insurance Agent

    Never use “advisor,” “adviser,” or similar titles.

    California License #4536940

    8. Content Sourcing

    Build content from the approved RSA Evergreen Insurance Education Library whenever possible. Treat carrier information, product specs, underwriting rules, taxation, regulation, state requirements, and rates as current-source-required content — verify before using.

    9. Application Across the RSA Continuum

    All three surfaces share this single brand system. Only the functional purpose changes.

    Educate

    righteousstrategicadvisory.com

    Public education, brand presence

    Connect / Convert

    meet.righteousstrategicadvisory.com

    Landing pages, networking, referral

    Collect / Route

    forms.righteousstrategicadvisory.com

    Intelligent intake, fact finder, routing

    10. Compliance Baseline

    Every client-facing surface must preserve plain-language privacy and consent notices, with separate, timestamped consent for each communication type (email marketing, SMS marketing, non-marketing Customer Care SMS, insurance follow-up, appointment).

    Compliance Statement

    Information provided through this form is used to understand your general interests and prepare for an educational conversation. This form is not an insurance application, does not provide coverage, and does not guarantee eligibility or approval. Insurance products are subject to underwriting and carrier guidelines.

    11. Quick-Reference Do / Don't

    Do
    Don't
    Use the approved butterfly-shield family
    Redesign, regenerate, or substitute the logo
    Navy leads, Cream softens, Gold elevates, Teal adds life
    Introduce colors outside the palette
    Playfair for display, Open Sans for body
    Substitute fonts
    “Education first. Strategy second. Products last.”
    Sales-heavy or pressure-based language
    “Founder | Licensed Insurance Agent”
    “Advisor,” “adviser,” or similar titles
    Education-first, human, warm, clear
    Generic financial-services design or sterile copy

    Righteous Strategic Advisory Group LLC — Brand Guidelines

    Maintained as the single source of truth. Update only through an explicit brand-standards approval step.